This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...
12 days ago • 2 min read
Even an experienced copywriter (me) knocks out a sub-par sales page sometimes, Reader Last week I launched a new 1-1 service - The 90-day Marketing Action Plan. During our 1-1 session, my first client mentioned they were worried we wouldn’t make progress because they were presenting me with a tangled lump of Head Spaghetti (they used the phrase Head Spaghetti and I loved it so much I’ve borrowed it for this email). I reassured them that Head Spaghetti was one of my most favorite materials to...
15 days ago • 2 min read
If doing social media is the least fun part of business owner life, you are not alone Reader It's one of the most common problems I hear from subscribers, Passholders, and clients. They feel like social media takes up too much of their precious time, energy and headspace, and they're not sure it's worth the effort, but it can feel compulsory - how else would potential clients find out you exist 🤷♀️? This week Erin Kelly (co-founder of the course platform MemberVault) is hosting the Grow Your...
23 days ago • 1 min read
It's the online equivalent of going into a store, picking up an item, poking a couple of other products, then strolling back out the door - the business owner is disappointed, and the visitor probably doesn't get what they need either. If you've got traffic arriving on your website, but those visitors don't stick around to become subscribers, leads, or buyers, here are 5 things to consider to help you understand what's going on and how to fix it (podcast, 8 minutes). Listen here P.S. Send...
about 1 month ago • 1 min read
Last week was craptastic for us here at Worditude HQ Reader Son#2 was discombobulated because it’s the school holidays, and even though he doesn’t go to school (ask me about Home-Ed) all the things he looks forward to during the week were not happening. The Husband was exceedingly stressed out because he had a very important professional exam booked for Wednesday. I had quite a busy week planned preparing for a Business Birthday Promotion I’m running for the All Access Pass from 1st March...
about 1 month ago • 2 min read
I'm pretty vocal about my love for Voxer, and how switching to Voxer-based offers transformed my business - but that doesn't mean I recommend Voxer to everyone. This week's Ask Laura question was asked by Kate Lynch, author of the Atypical Kids, Mindful Parents Substack:"I want to offer asynchronous parent coaching, and it doesn't much matter to me what app I use.... What suggestions do you have? What pitfalls should I look out for? What am I forgetting to ask about this idea?” If you're...
about 1 month ago • 1 min read
If you're squishing your business in around a whole bunch of Life Stuff..... and you're also the person who does all the client work, admin and business development.... ... you've probably got limited time and energy to work on your marketing... ....but an enormous list of things you feel like you 'should' be doing. How do you decide which things to do? How can you be confident you're investing your time and energy in the most impactful things? The Comfy Marketing Method is a new short video...
about 1 month ago • 1 min read
Hello there fabulous human! Here's what's been going on in my little world over the last couple of weeks. 💖 I published this Thrival Guide for The Confidence Compromised (blog post). Read this if your Life Stuff batters your self-confidence and that makes it hard for you to have a successful business. A chunk of my soul went into writing that and it took me two years to be brave enough to finish writing and publish it, so if you like it even just a little bit, I'd love to know - you might...
about 2 months ago • 1 min read
Do you have a course, program or service that's an important first step towards the outcome your clients crave Reader? Convincing someone to invest in the basics, in a foundational offer, can feel hard, especially when you can’t promise flashy results. Here are 3 ideas to help you create content that prepares your perfect people before they see your sales page. (it's 10 minutes - less if you increase the playback speed ⏩) Listen here P.S. Send your questions to the Ask Laura podcast here...
about 2 months ago • 1 min read